Fashion in Florence

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Before Milan, it is was all in Florence…
It all started in Florence on February 25th 1951, when Conte Giorgini organized the first fashion show for an international audience at the Torrigiani Gardens. From then on, Italian fashion has conquered the world, and Florence is still, with Milan and Rome, one of Italy’s fashion hubs.

It is not just about shopping or artisans workshops, it is about the history of Florentine textile industry and fashion, from the times of the Guilds (Silk and Wool), seven centuries ago, to our present time. Florence made its fortune from trading, mainly in fabrics, and the city was an major center for merchants from all over the world. Close to Florence, the city of Prato is still a major production hub, specialized in high quality fabrics and garments.

Florence is currently the headquarter and design & production center for many designers and ateliers: Salvatore Ferragamo, Emilio Pucci, Roberto Cavalli, Gucci and many others. Also, many designers, such as Valentino, had their international debuts in Florence, where their shows at Pitti Palace drew huge international success.

Florence is the place where a major fashion trade event is held each year: The Pitti Event, divided into Pitti Uomo (men), Pitti Bimbo (kids) and Pitti Filati (fabrics).

Meet your fashion expert and plan the day ahead. Learn about the historical fact and the evolution of the textile production in Florence and the birth of the fashion industry.
The tour includes visits to Florence renowned fashion Maisons such as Ferragamo & Gucci museums and be-spoke to visit to other locations upon request such as the Antico Setificio Fiorentino (high end silk) and the Museo del Tessuto in Prato (one of Europe’s greatest textile and fabrics museums).

Tour can vary from half day, 4 hours tour, to full day tour, where you can visit most of the places listed above and experience the Florentine fashion scene fully.

Private tour for small groups.
4 to 8 Hours with 1 hour lunch break.
Week days.
Please inquire.

Fashion students coming to Florence can inquire for special group visits focused also on the academic aspects of fashion.
During Pitti events, we can arrange for special tours of the different
sections of the fair.


Send an inquiry